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What's the weirdest bit of merchandising you've ever heard of?

I nominate the Montreal Canadiens Slow Cooker that I got for Christmas.
I don't blame you if you think this was Photoshopped. Here ya go: http://www.walmart.ca/en/ip/crock-pot-nhl-6qt-manual-cook-carry-slow-cooker-montral-canadiens/6000195091495
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That looks awesome ! Have you used it for any meals yet ?
Not yet. I'm hoping it'll perform better than the Habs pens that I bought for 5$ a pop.
It comes w/a recipe book, but my experience w/recipes included w/kitchen appliances is that the manufacturer washes their hands of them. I'll probably need to look on-line for solid dishes to make w/it.
@ImperialAerosolKidFromEP: I've used them a lot, especially when I had to work late. The sports angle makes a lot of sense for people who have tailgate or watch parties. I saw one for the 49ers that I might get my brother.
Well, it's brought my brother-in-law and me together in ways that would not have been possible before, so I say go for it :)