What do you think about weird companies that think they can get away with being thieves?

People have recently tried to steal my brothers sons face, and falsely claimed a copyright over it. Along with a symbol they designed for their son.

This of course has created a bizarre drama with emails where they've had to basically threaten companies like Amazon with legal to take down these companies pages in which they're trying to deceive others with things that don't belong to them.

What goes through the mind of a shady business person, to ever think it would be a good idea to claim a child's face as their own?