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What Better Way To Curb Cravings For A Food You Really Like, Than To SMELL It?!

[quote]An Oxford University professor has created a "meat patch" to help struggling vegans get through their bacon cravings.
The idea is that people who are attempting to cut down their meat consumption can scratch the patch, which is infused with the scent of bacon, in order to release the smell, which could help trick the mind.
"Studies have shown that scent can reduce food cravings," Professor Charles Spence said.[/quote]

I had the same thought when I first heard this on the news, as someone is quoted as tweeting in the article..."this surely can't be an actual thing".

https://www.businessinsider.com/bacon-patch-help-vegans-cope-meat-cravings-developed-oxford-professor-2020-1
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JoePourMan · 61-69, M
As silly as this seems I'm sure there will be plenty who buy it
Piper · 61-69, F
@JoePourMan Could be. I haven't been able to find out for sure, how well the product actually sold.