How do you personally prepare for a job interview?

Do you just wing it?
I've done that in the past but now I'm realizing I need to step up my game

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For the most park I wing it. I mean, I do a Google search to try and find more about the company and their values but as far as practice questions and all that I don't bother. I believe in fate so I'm usually unbothered when it comes to having questions sprung upon me plus I'm always mentally prepared anyway.