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Can owning/running a site like this be lucrative?

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Faust76 · 46-50, M
I don't know, ad networks pay out such a little sum. But it's certainly more views than a personal blog, and no need to create "content" either. A lot of people are using adblockers these days, though. I don't know mods and devs work on, but costs to host the site on a hosting site are likely "pocket money".

Major social media giants like FB tend to work by selling access to the data, but SW is partly anonymous and I'm not sure how much real datamining it could support. In theory you can derive stuff like "People who are interested in X are also interested in Y", but it's fairly limited when people fake their profile information and post single topic or sexuality.

So in my view I don't think it's lucrative, but it could be giving a nice return on the expenses, depending how the staffing is handled.