Do you do most of your Xmas shopping in stores or online?

I've learned over the years to accumulate presents throughout the year rather than get caught up in the festive stupidity.
I live in a very small town and there's not much here in terms of choice.
If i'm in the city i might make the effort and go places. It's always better to see the item IRL rather than trust to luck when it arrives in the post.
But for media bits, always online.