I Hate It When Someone Doesnt Text Back

I'm in the same boat as everyone else is. I know it sucks but it's the world we live in and honestly, there is nothing you can do about it when someone doesn't give a crap and they don't want anything to do with you either. I recently went through a Friendship that was completely Fake and Artificial. I don't like it when someone does that to you and give your hearts desire to be there Friend and in return they just don't know how to reciprocate it back.