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I Am Fascinated By Human Behavior

Nutella Riots...


The French are world-renowned for their love of food. A drastic discount on one, however, apparently caused some chaos...

The supermarket chain Intermarché launched a sales promotion on Thursday that reduced the price of the sweetened hazelnut cocoa spread by 70%.

In the northern city of Ostricourt, police had to quell fights that broke out between customers.

In Southern France, shoppers advanced on a worker carrying jars of Nutella in on a pallet.

In a town in the Loire Valley, a store employee said that he spied a customer sporting a black eye after all their Nutella sold out in 15 minutes.

One eyewitness told the press, “They are like animals. One woman had her hair pulled. An elderly lady took a box on her head. Another had a bloody hand.”

Despite the fact that the French consume somewhere around 100 million jars of Nutella each year, even Intermarché was “surprised” at the outcome of the 70 % price cut.

In video footage, people are repeatedly heard saying "This is not normal.”

[youtube=https://www.youtube.com/watch?v=s6GCjhypym8]

Sophie Chevalier, a French anthropologist and specialist in customer behavior, told Le Parisien that the hysteric reaction was out of the ordinary.
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I saw that clip. Unreal. I don’t think there’s any food I’ve ever wanted quite that badly.
sciguy18 · M
@bijouxbroussard If Ghirardelli started selling all of their chocolate for 1 cent apiece, you wouldn't be down there?
@sciguy18 Not now. Back in the day, perhaps. 😅
sciguy18 · M
@bijouxbroussard That's true - the diabetes and all. Do they have sugar-free chocolate? If so, I wonder how good it is...
@sciguy18 A friend recently brought me some called “Choc Zero” which is pretty good, actually.
sciguy18 · M
@bijouxbroussard That's good to know you don't have to deprive yourself of everything...