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As we all know, colorism is a huge problem

This photoshoot is dedicated to all the South Asian women out there who are often underrepresented in media simply because the color of their skin doesn’t fit South Asia unreasonable, fair&lovely, Eurocentric beauty standards.
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SW-User
Stunning, I don't think it's Eurocentric beauty standards though. The preference for paler skin in these regions has different origins.