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Why be Kind?

It appears to be counter intuitive to extend kindness selflessly, as selfishness, or at least pursuit of self interest is seen as rational. So why be kind?
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SW-User
Because we can, and kindness might improve the mood, the day, the situation or the life of another. That's satisfying to the kind person and a gift to another.

Nice guys might or might not finish last, but the winning is in the act itself.
sogdianrock · 61-69, M
hi TabulaRasa
It is funny to me that selflessness is something people get great reward from so why have selfishness at the heart of society so people are forced to behave in an unkind manner?
best wishes
:)
SW-User
@sogdianrock It's an excellent question. Certainly in my US culture, material wealth and possessions are king. We measure our success not by the selfless acts we've enacted or how we've helped better others but rather the car we drive or the summer house we have. It's disheartening. Don't get me wrong, I'm not aiming for a life of poverty, but what good is a house full of stuff if the soul is empty?