Consumer action sure as hell isn't the solution to our environmental woes, but it's probably necessary to get there.

I mean, it's gonna be a lot easier to mandate the use of bamboo & hemp fabrics if bamboo & hemp industries are already built up strong.

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PepsiColaP

only if it is mass action, the problem is that many consumers rely on the actions of others in deciding whether to make sustainable choices themselves

BlueVeins · 22-25

@PepsiColaP that sorta sounds like the perfect recipe for a cascade effect, to the extent that it's true.