Should society prioritize...

A society increases individual rights by prioritizing the collective good. To take one example, how free am I if I don't know whether I will be able to pay for medical treatment I need? I'm much more free as an individual if I know that I won't have to worry about that.

I tend to think the two go hand in hand, and that adhering too rigidly to private property rights in particular hurts individual freedom more than it helps it. There are some cases where this isn't the case though; keeping your organs is and should be a personal freedom, even though it hurts the collective good in particular cases.

There is no greater good than freedom.

As any nerd would tell you, "The needs of the many outweigh the needs of the few. Or the one." For the best possible of all worlds, we must make personal sacrifices in exchange for prosperity and most of all - harmony.

They go hand in hand when individual rights are not seen in an economic framework that would mean people being allowed to accumulate capital that then gives them the freedom to prevent a more equal distribution of resources and opportunities

If the collective good is neglected individual rights become meaningless and are purely self serving without thinking of others.

A Balance of both.

If you have to choose, I'd choose the first.

Ideally, though, you'd have institutions that do both with the ones that do the first taking precedence over the ones that do the second in times of crisis or downturn.

all the wealth could be collected then redistributed evenly. within a short period of time, those who were previously rich or poor would return to their prior status. some people will always be rich. some people will always be poor.

Rights are not unqualified they cancel each other out.

Someone's right to make a profit directly contradicts someone's right to feed their family. Both are individual rights.

everyone lives in their own world

the same external factors are superimposed differently on different inner worlds

The collective good comes down to what you term individual rights.

NO

Society can't function without at some point the society saying "no, you can't do that". Where we draw the lines are up to the values of the society. We use concepts like human rights to describe some fundamentals which should apply no matter the society.
If we're talking about prioritizing the collective good over those fundamentals, then I would say no. But there are many cases in my opinion in which it is best for society to prioritize the collective good over the non-fundamentals (things which would not be classified as human rights).

Everyone should prioritise my rights above everyone else's cos I'm just better than everyone else

Whats good for the goose is good for the gander!

The collective good is some herd mentality bullshit. Everyone says the world owes you nothing, ok then don't turn around and act like people owe the world something.