My experience is that they are no cheaper than Kroger or Walmart, in fact they sell off-brands for the same prices as name brands at real stores.
They used to be considerably cheaper, I do not know what happened.
There's a few cool things there but it is not the savings place it once was. They are basically living on their past reputation at this point.
Plus, the atmosphere of the place is just we*rd. Yeah, most stores are set up in such a way to tempt you to spend more, which alright. They are proud of their products, their stores. Things look good.
Aldi just has this look and feel of, "Here it is, take it or leave it!" Maybe that is why people perceive it as cheaper, because there is NO incentive nor temptation to buy anything more than needed. But for prices of individual products, it's no cheaper.
