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cherokeepatti · 61-69, F
PhoenixPhail · M
@cherokeepatti It'll never happen.
ninalanyon · 61-69, T
@PhoenixPhail It did happen. But of course it wasn't 'official'.
Here's another picture from the same street
[quote]Activists hijack Black Friday by covering digital screens in Reading
Activists cover Ad screens on Black Friday in Reading
24th November 2023
Activists spreading messages against ‘excessive consumerism’ were spotted covering digital advertising signs in Reading town centre on Black Friday.
Black Friday is an annual shopping event that originates in the USA where retailers slash prices and do deals in an effort to entice customers.
The day has since spread to other Western countries and globally, with all sorts of retailers providing deals to shoppers.
However, Black Friday has been opposed by activists including those in Reading, who were seen covering digital adverts in Broad Street today (Friday, November 24).
The coverings had messages stating ‘it’s not a bargain if you don’t need it’ and ‘save 100 per cent by not buying anything’.
At one point, the activists could be seen talking with two police officers.
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[quote]
Reading Chronicle: Digital screens covered by activists in Reading town centre.Digital screens covered by activists in Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)
The activists conducted the operation as part of the ‘ZAP Games’, which involves hijacking and covering advertising.
ZAP stands for Zone Anti-Publicité, or ‘anti-advertising zone’ in French, with the ‘games’ originating in Brussels in 2020.
The event is held by Subvertisers International with campaign group Adfree Cities, which calls for advertising to be publicly owned and replaced with artwork.
Reading Chronicle: Digital screens covered by activists in Reading town centre.Digital screens covered by activists in Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)
A spokesperson for the Zap Games group said: “Adfree Cities are running a campaign to get local councils to turn off the digital advertising at night to at least save energy overnight. [/quote]
https://www.readingchronicle.co.uk/news/23946882.activists-cover-ad-screens-black-friday-reading/
Here's another picture from the same street
[quote]Activists hijack Black Friday by covering digital screens in Reading
Activists cover Ad screens on Black Friday in Reading
24th November 2023
Activists spreading messages against ‘excessive consumerism’ were spotted covering digital advertising signs in Reading town centre on Black Friday.
Black Friday is an annual shopping event that originates in the USA where retailers slash prices and do deals in an effort to entice customers.
The day has since spread to other Western countries and globally, with all sorts of retailers providing deals to shoppers.
However, Black Friday has been opposed by activists including those in Reading, who were seen covering digital adverts in Broad Street today (Friday, November 24).
The coverings had messages stating ‘it’s not a bargain if you don’t need it’ and ‘save 100 per cent by not buying anything’.
At one point, the activists could be seen talking with two police officers.
[/quote]
[quote]Reading Chronicle: Digital screens covered by activists in Reading town centre.Digital screens covered by activists in Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)
The activists conducted the operation as part of the ‘ZAP Games’, which involves hijacking and covering advertising.
ZAP stands for Zone Anti-Publicité, or ‘anti-advertising zone’ in French, with the ‘games’ originating in Brussels in 2020.
The event is held by Subvertisers International with campaign group Adfree Cities, which calls for advertising to be publicly owned and replaced with artwork.
Reading Chronicle: Digital screens covered by activists in Reading town centre.Digital screens covered by activists in Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)
A spokesperson for the Zap Games group said: “Adfree Cities are running a campaign to get local councils to turn off the digital advertising at night to at least save energy overnight. [/quote]
https://www.readingchronicle.co.uk/news/23946882.activists-cover-ad-screens-black-friday-reading/