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I Am Curious

What makes us like a certain color? Pink and blue or yellow and orange? How come some people like the taste of a certain food while others cannot stand it? How are some of us night owls and others morning birds? How are we attracted towards some people and not others? We’re made the same way, aren’t we?
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We all have the same motivational mechanisms, but we all have different histories, perceptions and subsequent experiences. There's much that goes into what tastes we prefer.