I Love the Brave Little Toaster

I bought a toaster today. No great story. However, what about this product description?
'Sleek, shiny, ergonomic design with a patented climate-sensing toasting cycle which calculates the temperature of your toaster and surroundings to derive the precise toasting time for your next slice of consistently golden brown toast.' What a load of old pump. It's a bloody toaster for chrissakes!