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What to tell your 10-12 years son/daughter , if he/she asks "what is it? " after a condom advertisement in TV?

The ad. break can be in between a cartoon serial.
Please also remember children's habit of counter questioning and they are well enough to understand literal meaning of dialogs in ad.

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Tsunami3

Well, do they know how babies are made? If not that's a good place to start. If they do then just say something like.. it keeps you from making a baby when you're not ready for one.