Why didn't EP management ever show competence in getting serious advertising revenue on this website?

Why didn't they hire somebody who was a real pro at getting the advertising flow the website needed? This site had a huge membership! I stopped seeing ads in 2014 as a Supporter. Before then, the kind of ads I would see were "Meet Russian Women", Adult Friend Finder, and ads that would show a pretty young woman with gigantic breasts and saying she is 2.3 miles away from me, LOL! Somebody else described the ads to me as "there are still busty ones, plus male enhancement ones, moneymaking schemes, and ones that feature bizarre and disturbing physical deformities, ostensibly clickbait articles leading to more advertisements." Atrocious! If Playboy and Penthouse have had ads for all these decades, why couldn't EP develop a strong advertising operation?