Will You Raid Area 51?

There are plans brewing for over a million people to storm area 51.

Here's the plan, as per the creator of the event: "We will all meet up at the Area 51 Alien Center tourist attraction and coordinate our entry. If we Naruto run, we can move faster than their bullets. Let's see them aliens."

Could this simply be a publicity stunt for the Area 51 Alien Center tourist attractions?