It's not the amount of money you spend
Travis Kelce’s Father Ed On If He Has To Buy Taylor Swift Gifts: “Well you know, having to buy Taylor (Swift) a present is like trying to buy Jason (Kelce) or Travis (Kelce) a present there’s nothing they want they already don’t have, there’s nothing they’re thinking they might get that they already haven’t already figured out, you can’t go that route you have to look beyond that and you have to dig down and come up with something special, the amount of money is meaningless, you’re not going to impress Taylor Swift with a gift that costs $100,000 but you need to get something that tweaks the strings of her heart that you spent 10$ on and she would just be all gouy, you have to find something that triggers the emotion.
This is true for me as well. Some of the best gifts I have received have not been expensive at all. The best gift lets the receiver of the gift know that the giver of the gift "understands you."