X’s Sales Pitch: Give Us Your Ad Business or We’ll Sue
The advertising woes of the company formerly known as Twitter began shortly after Musk’s takeover. Major advertisers left the platform over content moderation concerns and turmoil stemming from the departure of senior X executives. X tried to woo brands back by offering discounts and introducing new brand-safety ad tools.
In meetings on Capitol Hill, Musk told Rep. Jim Jordan (R., Ohio) that advertisers were boycotting X, people familiar with the matter said. He complained in particular, they said, about the Global Alliance for Responsible Media, an initiative by the World Federation of Advertisers intended to protect brands from what it deemed “unsafe” online content. Jordan, who heads the House Judiciary Committee, later subpoenaed GARM for documents, seeking evidence of anticonservative bias.
Companies like Verizon and Ralph Lauren started getting legal notices from Twitter: pay us or we will end up in court. Verizon spent $10M, Ralph Lauren also paid.
Yesterday, Musk tweeted that he regrets some of things he said that were critical of Trump.
In meetings on Capitol Hill, Musk told Rep. Jim Jordan (R., Ohio) that advertisers were boycotting X, people familiar with the matter said. He complained in particular, they said, about the Global Alliance for Responsible Media, an initiative by the World Federation of Advertisers intended to protect brands from what it deemed “unsafe” online content. Jordan, who heads the House Judiciary Committee, later subpoenaed GARM for documents, seeking evidence of anticonservative bias.
Companies like Verizon and Ralph Lauren started getting legal notices from Twitter: pay us or we will end up in court. Verizon spent $10M, Ralph Lauren also paid.
Yesterday, Musk tweeted that he regrets some of things he said that were critical of Trump.
