I'm willing to bet that it's kind of like American Idol, the TV show. Apparently viewers of the show can text their vote for a contestant, but ultimately it doesn't matter because the people running the show have already chosen who they want to win.
I would not doubt for one second, if when we vote in November is the same way. I bet you if no one voted, candidates would still somehow get votes, and that right there tells you all you need to know in my opinion.