Could somebody, PLEASE OBJECTIVELY, explain to me the appeal of Donald Trump?

As in why ANYBODY should have even thought about voting for him. I never got it. Seems to me he's a 73 (Or however many years old he is now) male version of Paris Hilton or the Kardashians. He's rich because he's famous and his claim to fame is being rich, not having ANY discernable talent, No promises, but MAYBE I'd get it if somebody attempts to explain it to me like a human being talking to another human being. Any takers?