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It's a primal instinct. Everyone wants more. More means better chance of survival.
@Zonuss if I have more food than you my chances of survival increase and opportunities to mate go up as well. If I have a better weapon I can prevent you from taking my food or my choices of mate. More means more. Like I said....primal. we are creatures of habit and instinct. Nothing more than a hairless ape with a pointy stick.