Nike and Gillette had marketing campaigns,,,

... based on annoying right-wing people into ineffective internet rage which ironically helps sell their products. They want you to re-tweet that pic of burning shoes because that is actually the advertising. Nike's value went up by 6 billion because of their Colin Kaepernick ad but most of the value has been added by the controversy.

[media=https://www.youtube.com/watch?v=06yy88tLWlg]

I love H. Bomber Guy.