How memes, gaming and internet culture all relate to the Charlie Kirk shooting.
Kirk’s rise to fame was largely bolstered by being extremely online – and it seems the suspect has that in common.
By Dara Kerr/The Guardian
Tue 16 Sep 2025 13.58 EDT
I’m looking at the memes, gaming and internet culture behind the shooting of Charlie Kirk.
The bullet that killed conservative activist was inscribed with a message: “Notices bulge OwO whats this?” The online world quickly recognized the reference. It’s a phrase used in internet culture to troll people in online role-play communities, specifically furries (a subculture that cosplays as anthropomorphic animal characters).
“The phrase has been popularized not only as a way of making fun of furries and related communities for being cringe, but has also been embraced by furries as a way of owning the meme,” writes Know Your Meme, a website that documents viral phenomena. “Ultimately, the phrase is portrayed in memes as being one of the most cringeworthy things someone could possibly write to another person.”
Other bullet casings recovered by law enforcement in Utah also had etched inscriptions that appeared to nod to online gaming and insider memes, which have become part of the intense social media speculation on a possible motive for the killing. One said: “O Bella Ciao, Bella Ciao”, another said: “If you read this, you are gay, LMAO.” The first message refers to an Italian anti-fascist folk song that has become a gamer reference that’s big in Twitch and Discord circles. The second message is what web culture writer Ryan Broderick calls “just boilerplate edgelord speak” in his newsletter last week titled “Charlie Kirk was killed by a meme”.
The final inscribed casing that law enforcement released said: “Hey fascist! Catch!” and was followed by an up arrow, right arrow and three down arrow symbols. The arrow sequence appears to reference the video game Helldivers 2, and is a set of commands used by players to release a 500kg bomb in the game.
The alleged shooter, Tyler James Robinson, is a 22-year-old from a small town in Utah near the Arizona border. He is accused of killing Kirk at a campus event at Utah Valley University in Orem, Utah. Kirk was struck by a single bullet fired with a “high-powered bolt action rifle” from a distant rooftop.
As the suspect was steeped in online culture, so was Charlie Kirk, who was 31. He was at the school on behalf of his conservative youth organization, Turning Point USA. He’d become known worldwide speaking about and debating others, often on his extremist views on race, immigration, gender identity and gun rights. Kirk’s rise to fame was also largely bolstered by being extremely online.
By Dara Kerr/The Guardian
Tue 16 Sep 2025 13.58 EDT
I’m looking at the memes, gaming and internet culture behind the shooting of Charlie Kirk.
The bullet that killed conservative activist was inscribed with a message: “Notices bulge OwO whats this?” The online world quickly recognized the reference. It’s a phrase used in internet culture to troll people in online role-play communities, specifically furries (a subculture that cosplays as anthropomorphic animal characters).
“The phrase has been popularized not only as a way of making fun of furries and related communities for being cringe, but has also been embraced by furries as a way of owning the meme,” writes Know Your Meme, a website that documents viral phenomena. “Ultimately, the phrase is portrayed in memes as being one of the most cringeworthy things someone could possibly write to another person.”
Other bullet casings recovered by law enforcement in Utah also had etched inscriptions that appeared to nod to online gaming and insider memes, which have become part of the intense social media speculation on a possible motive for the killing. One said: “O Bella Ciao, Bella Ciao”, another said: “If you read this, you are gay, LMAO.” The first message refers to an Italian anti-fascist folk song that has become a gamer reference that’s big in Twitch and Discord circles. The second message is what web culture writer Ryan Broderick calls “just boilerplate edgelord speak” in his newsletter last week titled “Charlie Kirk was killed by a meme”.
The final inscribed casing that law enforcement released said: “Hey fascist! Catch!” and was followed by an up arrow, right arrow and three down arrow symbols. The arrow sequence appears to reference the video game Helldivers 2, and is a set of commands used by players to release a 500kg bomb in the game.
The alleged shooter, Tyler James Robinson, is a 22-year-old from a small town in Utah near the Arizona border. He is accused of killing Kirk at a campus event at Utah Valley University in Orem, Utah. Kirk was struck by a single bullet fired with a “high-powered bolt action rifle” from a distant rooftop.
As the suspect was steeped in online culture, so was Charlie Kirk, who was 31. He was at the school on behalf of his conservative youth organization, Turning Point USA. He’d become known worldwide speaking about and debating others, often on his extremist views on race, immigration, gender identity and gun rights. Kirk’s rise to fame was also largely bolstered by being extremely online.
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