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The MSM is failing, business is down, layoffs are systemic.

Will they acknowledge the reasons? Loss of trust? Promoting Deep State propaganda? Writing for a very small, but vocal and annoying left wing audience at the expense of all others?

Looking at this article...nope. No lessons learned, its a consequence of the times.

Meanwhile, independent news thrives...Substack and Rumble have a vast and varied ecosystem of journalist of ALL persuasions, not just the liberal left wing....

https://apnews.com/article/journalism-layoffs-business-messenger-83afe18984c2a1fc78e78184dddee17d

NEW YORK (AP) — On Friday, the National Press Club is offering solace — and a free meal — by giving recently laid-off journalists tacos in recognition of a brutal stretch that seems to offer bad news daily for an already struggling industry.

For anyone who works in the news media, the list is intimidating — and unremitting.

The news website The Messenger folded on Wednesday after being in operation since only last May, abruptly putting some 300 journalists out of work. The Los Angeles Times laid off more than 100 journalists in recent weeks, Business Insider and Time magazine announced staff cuts, Sports Illustrated is struggling to survive, the Washington Post is completing buyouts to more than 200 staffers. The Post reported Thursday that The Wall Street Journal was laying off roughly 20 people in its Washington bureau; there was no immediate comment from a Journal representative. Pitchfork announced it was no longer a freestanding music site, after digital publications BuzzFeed News and Jezebel disappeared last year.
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Heartlander · 80-89, M
It's all heading down that same rathole as AM radio, which was followed by FM radio, and airwaves TV.

The only reason for us to stray into ABC, NBC, CBS would be sports events. Meanwhile our big city newspaper have practically dwindled to the size of our weekly church bulletin. We cancelled our subscriptions years ago.

My general beliefs is that all of the above can be rescued if they tilted back to local programming. No one trusts MSM. But maybe with a shift to what's local, with programs and personalities familiar to our friends and neighbors, just maybe the media will reflect the focus and feelings of the audience rather than what we see as mostly political propaganda. I remember when both radio and TV was all local, before they attached to the network cable for practically all of their programming. Those radio and TV stations were part of the community and reflected the beliefs and interest of the people who lived there.
SumKindaMunster · 51-55, M
@Heartlander Great comment, thank you.

I like your point about focusing our our local communities. Let's be frank, that matters more to your day to day life compared to what is going on in the Middle East. It's interesting you say this, because I do subscribe to my local paper for this exact reason, they do stories about the community, the national stuff is pushed to the bottom and not featured.

I wonder though, if it is possible as many of the things you mention are readily available on social media, Facebook in particular.
Heartlander · 80-89, M
@SumKindaMunsterPart of the salvation of local media is based on them establishing a firm footprint on social media. From that point on, your local newspaper or TV station can practically operate out of someone's garage or basement.

Like the NYT bought up my home town newspaper 40 or 50 years ago, but then dumped it 10 or 12 years ago as they divested from the local markets in their efforts to salvage their home base, the NYT itself. Now, Facebook is the local newspaper's front door to their digital publication. I believe they can survive and strive as long as they can hold their ground as a center of all the local news and happening. Like they are enhancing FaceBook's value by taking it to the detailed level.

Like where else can you go to see who died yesterday, or who was arrested or what happened at last night's school board meeting? Most city/county functions broadcast their happening on YouTube, so local digital media can tap into what's happening at city hall for free, tap into the police blotter, the fire department, the local funeral homes, the schoolboard, etc. all from the comfort of the publisher's basement.