TikTok Is Flooded With Health Myths. These Creators Are Pushing Back
“It is possible to work with brands and still remain fact-based and science-based,” she said, but she acknowledged that “part of it is necessity — because debunking was taking up so many of my hours.”
Ms. Wong quit her job in 2019 to devote herself full-time to Lab Muffin Beauty Science, but she still sometimes works up to 70 hours per week. “Science just takes so much longer than misinformation, because you have to do the research properly,” she said.
Once a debunker has an audience, the work of maintaining and building an account can also lead to burnout. Like most influencers, they put pressure on themselves to excel. As Dr. Austin Chiang, a gastroenterologist with over a half-million TikTok followers, explained, they often blame themselves if their content underperforms. “We think, is it because my messaging isn’t good?” he said. “Is it because the quality of the video isn’t good?”
https://tnewstimes.com/2022/06/29/latest/tiktok-is-flooded-with-health-myths-these-creators-are-pushing-back/
Ms. Wong quit her job in 2019 to devote herself full-time to Lab Muffin Beauty Science, but she still sometimes works up to 70 hours per week. “Science just takes so much longer than misinformation, because you have to do the research properly,” she said.
Once a debunker has an audience, the work of maintaining and building an account can also lead to burnout. Like most influencers, they put pressure on themselves to excel. As Dr. Austin Chiang, a gastroenterologist with over a half-million TikTok followers, explained, they often blame themselves if their content underperforms. “We think, is it because my messaging isn’t good?” he said. “Is it because the quality of the video isn’t good?”
https://tnewstimes.com/2022/06/29/latest/tiktok-is-flooded-with-health-myths-these-creators-are-pushing-back/
