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YoMomma ·
Well not everyone watches the same shows or maybe more than one person is watching but it only gets counted as one view
Ferise1 · 46-50, M
@YoMomma How they figure that out:
Nielsen (or similar systems) uses:
• Meters installed in a sample of households.
• Viewing diaries or remote controls that track who in the family is watching.
• From this small sample, they extrapolate to the whole population.
So when they say "5 million viewers" they're estimating the number of people, not just the TVs or households
- including family members watching together.
Nielsen (or similar systems) uses:
• Meters installed in a sample of households.
• Viewing diaries or remote controls that track who in the family is watching.
• From this small sample, they extrapolate to the whole population.
So when they say "5 million viewers" they're estimating the number of people, not just the TVs or households
- including family members watching together.