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Do you think MTV had a legitimate reason for racially discriminatory programming during the early years?

If you are old enough to remember when MTV actually meant Music Television and it played music videos around the clock, you probably recall that during those first few years they refused to air videos from the major black artists. I recall the claim that they had a rock format (implying that blacks did not did rock and everything that white acts did on their station was rock). Heavy rotation artists like Madonna, Culture Club, Duran Duran, and Wham were hardly rock. In fact, they were doing R&B and dance music - genres that black artists owned. Early 80s was new wave. I listened to alot of black artists that were doing that: Rick James, Cameo, Andre Cymone, BarKays, Grace Jones, Rockwell, Nona Hendryx, and of course Prince (who one of the first blacks to get into rotation along with Michael Jackson and Lionel Richie)
akindheart · 61-69, F
I remember MTV but i didn't know about discriminating against blacks. that is interesting
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lexiconic · 61-69, M
There is never a legitimate reason for any form of discrimination !!!
So it's gotta be no
JimboSaturn · 51-55, M
Apparently they did not want to play rap.
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MrBrownstone · 46-50, M
They had Yo! MTV Raps
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MrBrownstone · 46-50, M
@ManKing What about the song walk this way?
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uncalled4 · 56-60, M
Prince was definitely played before Thriller was out. Don't forget the opening cry of "Ladies and Gentlemen, Rock N Roll!" when they launched. I do not think it was racial as much as it was being shortsighted or trying to fit a format. The bands/artists you listed were pop/CHR artists although they charted on R&B. It was good that Epic pressured MTV.
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uncalled4 · 56-60, M
@ManKing It's not an argument, that opening VO in 8/1/1981 was a clear declaration that the channel WAS about rock and roll--like a mission statement. But, i think they were learning as they went along. A major station in NYC that had previously been AOR changed to CHR in 1983(WPLJ) and I think that MTV saw the writing on the wall--they needed to get with the times. I was a DJ at a local roller rink as this was happening. Now, that meant more "club" music was coming in, like Soul Sonic Force's "Planet Rock", and yes, I had the first Madonna 12" of Everybody/Physical Attraction in 1982. That was just a club hit and hadn't crossed over yet. So there was a sea change coming, and MTV got on the bandwagon. I saw that dance music was becoming more mainstream---It no longer had the "disco" stigma, and I saw this as I DJed from 1981 to 1983.
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Zonuss · 41-45, M
No.. There was never a [b] legitimate [/b] reason for discrimination. It was never justified either. Blacks have contributed to the music industry more than anyone else. And we are involved in all genres of music worldwide. But I assume they thought [b]rock n roll[/b] would die out eventually and it kinda has. But we can say the same about the state of [b]hip hop.[/b]
So it should have never been an issue in the first place. ☺️

 
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