viagra target market? If you were the VP of Marketing....
Poll - Total Votes: 1
their marketing strategy is fine you are over thinking this
that is an interesting question Let me work on this
everyman over 40 needs erection pills they just don't know it yet
You can only vote on one answer.
I am in my mid 50's I get constant ads various erection pills. Ironically I have a hyper-sex drive and do not need their pills.
I googled target market viagra and got 53 male. Others said 40 plus Which makes me wonder. Are they so marketing illiterate tha the two benchmarks they use to define their target market is 40 or 53 plus and male?
If that is true, (and it appears to be so) I wonder how much they leave on the table by ignoring men in their 30's while attempting to market to older men who
1) may have a high sex drive
2) may be asexual
3) may be younger but so out of shape that even with an erection pill they can' t actuallly peform
and others?
I addition target marketing as a strategy and ad spend it produces isn't cheap in a digital world. The opportunity cost of marketing to non potential customers (like myself) is insane.
Lets pretend you were the VP of marketing for erection pills. How would you change their marketing spend and why? Include things like PR to deal with the same from it to even gov lobbying .
Tell us how you would define the target market, the secondary market and how you would mitigate the difficulty in identifying who has erection issues
it is a thought experiment and I won't argue with you but curious how others would approach this. I have my thoughts but would need to put them together.
On a footnote would love it if someone on here answered who is in marketing in the professional world or has a degree in marketing (aka not me)
I googled target market viagra and got 53 male. Others said 40 plus Which makes me wonder. Are they so marketing illiterate tha the two benchmarks they use to define their target market is 40 or 53 plus and male?
If that is true, (and it appears to be so) I wonder how much they leave on the table by ignoring men in their 30's while attempting to market to older men who
1) may have a high sex drive
2) may be asexual
3) may be younger but so out of shape that even with an erection pill they can' t actuallly peform
and others?
I addition target marketing as a strategy and ad spend it produces isn't cheap in a digital world. The opportunity cost of marketing to non potential customers (like myself) is insane.
Lets pretend you were the VP of marketing for erection pills. How would you change their marketing spend and why? Include things like PR to deal with the same from it to even gov lobbying .
Tell us how you would define the target market, the secondary market and how you would mitigate the difficulty in identifying who has erection issues
it is a thought experiment and I won't argue with you but curious how others would approach this. I have my thoughts but would need to put them together.
On a footnote would love it if someone on here answered who is in marketing in the professional world or has a degree in marketing (aka not me)
56-60, M
