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Why do people put makeup on babies?

I seen several posts like this on FB. I know it’s not doing the baby any harm but it just seems kind of weird to me. They’re an infant. It’s not like a toddler or kid who’s playing around with kids makeup. The mother went out of her way to put all this makeup on a baby just for social media. 🤷‍♀️


For example :

She’s cute but it’s so extra for no reason.


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MellyMel22 · F
[i][c=#BF0080]I could never do that. The worst I did was a light pat of lipstick, not even obvious for my daughter’s pageant when she was 2 or 3. [/c][/i]