Are diamonds really a girl's best friend?

This page is a permanent link to the reply below and its nested replies. See all post replies »

Ynotisay · M

One of the greatest marketing slogans ever.

LukeTheDuke · M

I thought it was a song.

SW-User

I thought the slogan was "diamonds are forever."

Ynotisay · M

@LukeOnTheInternet: It was.

Ynotisay · M

@Ephemeral: That's another. The diamond industry, pretty much one guy, systematically created the notion of luxury and necessity around diamonds. It's a crazy story about the role of marketing in society.