Why do women buy only the top or bottom of a bikini?

Why have only the top or just the bottoms when you can buy a matching set? How do you even wear it separately? A bikini top with shorts? A bikini bottom with a t-shirt? Now your bra or underwear don't match. I just don't get it.

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Stopmakingsense · 56-60, F

OMG! Mix and match-. My last Hawaiian bottoms with skirt are this year's mini skirt, the red from 2016 still tops shorts when it's over 100 degrees... Mix and match!