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Why do women buy only the top or bottom of a bikini?

Why have only the top or just the bottoms when you can buy a matching set? How do you even wear it separately? A bikini top with shorts? A bikini bottom with a t-shirt? Now your bra or underwear don't match. I just don't get it.
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馃ぃ I always thought they were sold separately so you could get the right size top and bottom. 馃
Otherwise I'll jump in and the bottom will float away...
morrginF
@StickyToffeePudding you would think it was that way but then after some have sold its near impossible to find a matching top or bottom.
@morrgin I expect some sizes are more popular than others.
Hope you find a pair soon! 馃馃徎