do you think you can make yourself like something more?

do you think you can make yourself like something more by being more exposed to it, having it in your house and looking at it every day? my friend says that if you got an ugly gift you dont like how it looks the more you look at it the more you will start to appreciate it because you would be used to it. does it work that way fro most people? there are a few things that im trying to do that for but im not sure how long time is long enough or if it is possible at all.