what is love on sw?

In business one sometimes hides his cards---until he wants to play the hand....his way. So...in business there is a place for deception.....but in love....when it is just two and the stakes are high because it's personal.....that is not a game. In love--when one says it----it MUST be true. If not the man (or woman) is a player--and that is a dead end for both.