Who will be the ultimate winner in the streaming wars?

Here’s what’s up for grabs:
Own the rights to every televised sports event on the planet including Sunday Night NFL, European Football league, Golf, F1, Indy Car, NASCAR, NBA, Rugby World Cup, Rugby League, AFL and more.
Annual streaming license cost per sport is around $1 Billion per year for 10 year deal.
Create all their own original content,
Own the rights to existing content aka Marvel etc.
The likely contender will also provide the content viewing device and the software that runs on it and have considerable market share so that any content made available to viewers will be instantly available to the largest possible viewing audience.
The contenders are;