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Question for creative thinkers

How can we market character traits such as honesty and intelligence to be as popular as a football game? Soccer game? Or even Cheetos? We need people to “buy in “ on the importance of these traits!
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Abstraction · 61-69, M
There's a step before this. Because 'marketing' is several levels too shallow. It's more about appeal than the ability to change character. You need evidence-based research on what it takes to develop this kind of character. I'm referring here to honesty. Intelligence I'll deal with later.
1. Everyone is already in favour of honesty towards them.
2. Yet many people rationalise, justify their own dishonesty in dozens of ways. Hmm...
3. Real honesty takes a commitment to a set of values, [u]character [/u](= commitment to do right even if no-one is looking) and courage.
You can't market that. You need to start by developing certain traits in children from parents who have actually grown up themselves. In 1700s England the social conditions were so bad that many historians noted it could easily have gone the way of the French revolution. The reason it didn't is attributed to the rise of the Wesleyan and Methodist movements that led to social change. They formed 'societies' to address different social issues. Down the track it led to care for the poor, labour rights, shelter for homeless, care for orphans, tuition free schools for poor children, suffrage, care for the elderly, address abuse of alcohol, eventually the prevention of cruelty to animals, the abolition of slavery... since the fought these things through changes of laws, setting up institutions and getting their own hands dirty doing real work to help people Underpinning it were the means of turning people's lives around to a set of values, caring for your family, etc - which genuinely turned tens of thousands of lives around positively. It's all well-documented. The so-called evil Christianity in action. (I'm not saying we need religion to do good, just sharing the historical context.)

Intelligence - are you referring to addressing the anti-intellectualism, anti-science, conspiracy swallowing issues? Because you can't make someone intelligent, but you can promote rational thought and respect for evidence-based science and policy, etc.
Mindful · 56-60, F
@Abstraction thank you so very much.

I think that there are too many people… lying… and those lies cause harm.
But also, perhaps there is too much punishment for being honest….