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Question for creative thinkers

How can we market character traits such as honesty and intelligence to be as popular as a football game? Soccer game? Or even Cheetos? We need people to “buy in “ on the importance of these traits!
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ElRengo · 70-79, M
Most of traits are only "potential" if you think them as individual "character" ones.
In a sense they are a bit like genotype. But the ones who live and do, thrive or fail are phenotypes.
And are not context free.
They thrive or fail in interacion with others, according to the material and cultural criteria of societies. Are social even if not always in an explicit way.

So IMO, the way to promote certain traits is to build societies and cultures where those traits are critically needed and so celebrated.

I understand what you asked for.
But IMO your question haves an inner paradox.
Market (and popularity) "laws" are not frequently compatible with honesty and intelligence (of the kind I imagine you mean) or at least not as "popular" ones.
The same of what would be needed to "sell" them would make of them a fake.
Mindful · 56-60, F
@ElRengo wise observation. It’s just that it seems lower intelligence follows popularity, because the can only see what is visible and we need to win small percentage so that we can defeat greedy arguments
ElRengo · 70-79, M
@Mindful
Maybe it´s about their wanna-be.
Icons of a certain variety of success they would want for themselves.
And that...is universal and timeless.
Deep and valuable people also have their admired ones.
The difference is perhaps not so much keeping someones as examples but what kind of examples are offered. That is, what is taken as succesful and about what.
So, again, the better way (not an esasy one) is to create the social conditions such that good and intelligent people MAY become the examples.