People who really wish to help because they are "good", don't act entitled to gratitude

There are no expectations, no set of rules. What they are really doing is negotiating social standing. It is not that you are in need, it is that they need you to need them.

Which is why when advice is rejected, they take it personally and hold a grudge.

Carry your own weight, trust but a few. Look at their lives and see if they are reflective of what they preach.