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What type of ads pops up while browsing through Similar World?

I get mostly ads in Spanish. How do they access your IP address to run ads according to the country you're in.
Does Similar World sell our information?
Below is an example of what I get daily.

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GlitterBug · 22-25, F

I get ones for cars, credit cards and mortgage loans. I can only assume it’s because of my search history.

Random1Thoughts · F

Maybe it's from search history but I will find out how Adsense work.@GlitterBug