in your opinion is the pokemon go craze getting a little ridicoulous?

The Bandwagon effect is the phenomenon that people often do and believe things merely because many other people do and believe the same things. The effect is often called herd instinct. People tend to follow the crowd without examining the merits of a particular thing.

As more people come to believe in something, others "hop on the bandwagon" regardless of the underlying evidence. The tendency to follow the actions or beliefs of others can occur because individuals directly prefer to conform, or because individuals derive information from others.