A great quote from “1984”

We are not content with negative obedience, nor even with the most abject submission. When finally you surrender to us, it must be of your own free will. we do not destroy the heretic because he resist us: so long as he resist us we never destroy him. We convert him, we capture his inner mind, we reshape him. We burn all evil and all illusion out of him; we bring him over to our side, not in appearance, but genuinely, heart and soul.