People who know about Italian wine, what do you think of this, sold in a pouch rather than a bottle?

https://www.ocado.com/products/m-s-puglia-rosso/527764011?utm_source=google&utm_medium=cpc&utm_campaign=18473418121&utm_content=non-brand&gclsrc=aw.ds&gad_source=1&gad_campaignid=18476176511&gbraid=0AAAAADi6iHk2qq7ZkrKJmu7NHdPjzG6uo&gclid=CjwKCAjwirLWBhBBEiwAlItbEsf7tdclDk4jWj8tBcEuXorRX-TETfvLn49tU0q7fO0mFI_c5WYD4RoCmE0QAvD_BwE