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How weird is the brand name “Chicken of the Sea” for canned tuna?

Do we call chicken “Tuna of the Land.”

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Picklebobble2 · 56-60, M

Apparently due to it's mild colour and light flavour.
Something of a joke to fishermen in the 1930's

Bumbles · 51-55, M

@Picklebobble2 Convenient branding opportunity!