How much do you pay for a bottle of average kind of wine?

It's about £7 to £8 in the UK, but you have to look for the specials to pay that.

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The cheapest wine I've seen here is "two buck chuck" at Trader Joe, although it was $3 the last time I checked. I usually buy wine by the case from Splash, and pay around $120 for 15-18 bottles depending on the special they're running. These are much better quality, comparable to wine that would go for $10-$15 at the supermarket.