What was your favorite breakfast cereal when you were little?

Cornflakes - at least, we ate more of them than any other cereal, and I still do.

For some reason our family habitually sprinkled sugar on cereals. When I started living in my own home I dropped the habit. The big-name cereals are stuffed with surplus sugar, making many of the "own brands" seem not very sweet; but the manufacturers not adding sugar makes the latter better for you as well as for your bank balance.