Food is "too good"?

I saw a video saying that the reason people are overweight is because food has engineered to be "too good".

Thoughts?

To me...it is kind of extremist maybe.

But there might be something there.

Pasta just feels so much better than veggies.

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Redstar · 36-40, M

It's certainly not the only reason but yeah, I think there's some truth to it. Junk food tastes great while healthy food usually tastes bad, mediocre or just kind of.... boring.
Plus, all the salt and sugar makes you want more of the crappy food and drink, even when you're not hungry or thirsty anymore.