what is a secret menu and how can a menu be secret?

what is a secret menu and how can a menu be a secret? the whole point of a menu is to advertise what food they have if its a secret then no one will ever see that option and that food will not be made.

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Spokeskitties75 · 46-50, M

Well you have to know about Animal style when you go to In & Out Burger. It’s a secret that’s worth knowing about!!!

MrsKatherineArch · 41-45, F

@Spokeskitties75 Your failure to mention the Neapolitan Shake is disturbing, sir...😁

Spokeskitties75 · 46-50, M

True... how silly of me!!@MrsKatherineArch